Medical device commercialization
Move your next commercial priority forward.
From one critical project to an entire marketing function, Velocity Ventures helps medical device companies build the strategy, take ownership of the work, and get it done.
When companies call us
It usually starts with one of these.
“We have a launch coming and need someone to own it.”
“We need a VP of Marketing, but we're not ready to hire one full time.”
“We need a sales model that works without building a direct team.”
“Our marketing team is stretched, and this project keeps slipping.”
“Our product is strong, but our positioning and field tools need work.”
“We need surgeons talking about this product.”
What we do
Sales and marketing for medical devices.
Sales
Build the sales model that fits your stage.
- Sales models and 1099 distributionDirect, hybrid, or independent distributors and agents, recruited and onboarded.
- Sales planningTerritories, targeting, quotas, and sales process.
- Compensation plansIncentives for reps and distributors that reward the right results.
- Sales training and onboardingClinical knowledge, value messaging, and objection handling.
- Team structure and leadershipBuild plans, hiring support, and leadership before the full time hire.
Marketing
Give surgeons and the field a reason to choose you.
- Strategy and positioningPositioning, messaging, and voice of customer research.
- LaunchesGo to market plans and execution, including a startup's first launch.
- KOL development and medical educationAdvisory boards, surgeon champions, and cadaver labs.
- Video and social mediaTestimonials, live surgery, training video, and weekly social.
- Field collateral and eventsSales aids, technique materials, website content, and trade shows.
All materials go through your regulatory and quality review before they reach the field.
Ways to work together
One project. A launch. Your ongoing marketing partner.
Defined project
One deliverable, scoped and finished.
Launch or initiative
We own it from plan to field.
Fractional leadership
Senior leadership while you build your team.
Ongoing partner
Your external marketing and commercialization function.
Already have a team? We work alongside it and take on what they don't have room for.
About the founder
You work with Martin.
Martin Klazmer has spent more than 15 years in medical devices across spine, orthopedics, extremities, biologics, and wound care.
His career includes product marketing and commercial roles at NuVasive, LDR Spine, CONMED, In2Bones, and Crossroads Extremities, along with building an early stage spine company from the ground up. He has written the launch plans, stood in the cases, trained the reps, and built the distributor relationships.
At Velocity Ventures, Martin owns the client relationship and the commercial strategy. He picks the specialists on each engagement and reviews everything before it goes out the door.
Watch Martin's introductionOpens on LinkedIn in a new tab
Independent medtech specialist? We're building a select network of marketers, trainers, and video producers with spine, orthopedics, biologics, or wound care experience.
Introduce yourselfContact
Tell us what you need to move forward.
A few lines is plenty. Martin reads every message and replies personally.
Memphis, Tennessee. Working with device companies nationwide.